{"product_id":"9781400214563_the-innovation-mandate","title":"The Innovation Mandate","description":"\u003cp\u003e\u003cstrong\u003eIn this constantly shifting world, companies must innovate if they want to survive. In clear language, The Innovation Mandate shows leaders a step-by-step process to continually generate great ideas, implement them, and maximize their value to benefit both customers and investors.\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn today's ultra competitive marketplace, the difference between success and failure is innovation. From small entrepreneurial startups to global Fortune 500 companies, innovation--the steady flow of new ideas--drives sustained success. It allows a company to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIntroduce new products and services\u003c\/li\u003e\n\u003cli\u003eEffectively connect with customers\u003c\/li\u003e\n\u003cli\u003eSharpen the supply chain\u003c\/li\u003e\n\u003cli\u003eEfficiently manage finances\u003c\/li\u003e\n\u003cli\u003eHire and retain the best people\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWithout a steady stream of new ideas, even the best company will slow down, atrophy, lose market share, hemorrhage customers, and eventually close or be sold.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Innovation Mandate\u003c\/em\u003e offers a clear and straightforward pathway to profitable innovation. It demystifies the concept, making it easy to understand, implement, and measure. The book centers around three simple concepts: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eInnovation generates profits;\u003c\/li\u003e\n\u003cli\u003eInnovation, in the form of new, profitable ideas, can come from anywhere\u003c\/li\u003e\n\u003cli\u003eIdentifying, harnessing, evaluating, and implementing these new ideas cannot be left to chance\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAdditionally, the book offers a five-point checklist to ensure your company is innovation ready.\u003c\/p\u003e","brand":"Nicholas Webb","offers":[{"title":"Default Title","offer_id":40701137453105,"sku":"9781400214563","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/9926\/3793\/files\/9781400214563.jpg?v=1780470958","url":"https:\/\/bakerbookhouse.com\/products\/9781400214563_the-innovation-mandate","provider":"Baker Book House ","version":"1.0","type":"link"}