{"product_id":"9781400214914_people-powered","title":"People Powered","description":"\u003cp\u003e\u003cstrong\u003eHarness the power of communities, both inside and outside of your organization, to drive value and revenue, activate your employees' and customers' talents, and create a highly engaged, loyal customer base.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWhat if you discovered a blueprint that could grow your brand's reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?\u003c\/p\u003e\u003cp\u003eCommunities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven tangible value, and effectively measured their return on investment (ROI) like: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSalesforce.com has seen tremendous results with their community network of over 2 million members advocating for, supporting, and integrating Salesforce.com products\u003c\/li\u003e\n\u003cli\u003eStar Citizen used Kickstarter to raise over $150 million to build their new video game and a community of over 2 million players.\u003c\/li\u003e\n\u003cli\u003eRed Hat collaborated with their community to build industry-leading technology, which led to a $34 billion acquisition by IBM\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eCompanies such as PayPal, Facebook, Bosch, Microsoft, CapitalOne, and Google, have also built communities \u003cem\u003einside\u003c\/em\u003e their organizations, which have fostered innovation, broken down silos, and helped their organizations to operate more efficiently and collaboratively.\u003c\/p\u003e\u003cp\u003e\u003cem\u003ePeople Powered\u003c\/em\u003e helps C-suite leaders, founders, marketers, customer advocates, and community leaders gain a competitive advantage by answering the following questions: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhat is the key value proposition of building a community?\u003c\/li\u003e\n\u003cli\u003eWhat kind of community do we need and how do we build and integrate it into our organization?\u003c\/li\u003e\n\u003cli\u003eHow do we incentivize and encourage people to get involved, build reliable growth, and keep community members engaged?\u003c\/li\u003e\n\u003cli\u003eHow do we develop authentic, productive relationships with community members both online and in person?\u003c\/li\u003e\n\u003cli\u003eHow do we get departmental buy-in, hire effectively, and create consistent, reliable community engagement skills in our organization? \u003c\/li\u003e\n\u003cli\u003eWhat are the strategic and tactical pitfalls and roadblocks we need to avoid?\u003c\/li\u003e\n\u003cli\u003eHow do we make sure that our community continues to grow with us--and more importantly, how do we make sure that we continue to grow with them?\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003ePeople Powered\u003c\/em\u003e pulls together over 20 years of pragmatic experience into a clear, simple methodology and blueprint to not just answer these questions, but deliver results. It also includes contributions from industry leaders including Joseph Gordon-Levitt (Emmy-award winning actor), Peter H. Diamandis (Founder of XPRIZE, Singularity University), Jim Zemlin (Executive Director, The Linux Foundation), Mike Shinoda (Co-Founder, Linkin Park), Jim Whitehurst (CEO, Red Hat), and more.\u003c\/p\u003e\u003cp\u003eDon't get left behind--become an industry trailblazer and ensure your company's longevity by tapping into the most dynamic force both outside and inside your organization: the people.\u003c\/p\u003e\u003cp\u003eA small selection of endorsements for \u003cem\u003ePeople Powered\u003c\/em\u003e: \u003c\/p\u003e\u003cp\u003e\"Jono is an expert at integrating the potential of communities with businesses. \u003cem\u003ePeople Powered\u003c\/em\u003e provides a clear and thoughtful blueprint for others looking to tap into this potential and unlock benefits for their own organizations.\" -- Jim Whitehurst, president and CEO, Red Hat and author of \"The Open Organization\"\u003c\/p\u003e\u003cp\u003e\"If you want to unlock the power of collaboration in communities, companies, and teams, Jono Bacon should be your tour guide, and \u003cem\u003ePeople Powered\u003c\/em\u003e should be your map.\" -- Jamie Smith, former deputy press secretary to President Barack Obama.\u003c\/p\u003e\u003cp\u003e\"If you want to tap into the power that communities can bring to businesses and teams, there is no greater expert than Jono Bacon.\" -- Nat Friedman, CEO, GitHub\u003c\/p\u003e\u003cp\u003e\"\u003cem\u003ePeople Powered\u003c\/em\u003e equips businesses with a powerful community building formula. It is clear, consistent and thus a genuinely effective tool for integrating community into the day to day operations of a business. Highly recommended.\" -- Paul Salnikow, CEO, The Executive Centre\u003c\/p\u003e\u003cp\u003e\"If you don't like herding cats but need to build a community, you need to read \u003cem\u003ePeople Powered\u003c\/em\u003e\" - Jamie Hyneman, Co-Host and Co-Creator of Mythbusters\u003c\/p\u003e\u003cp\u003e\"Whether you are a start-up or a corporation, if you are not building a community, you are missing an enormous opportunity. People Powered needs to be on every executive's bookshelf.\" -- Maxx Bricklin, Co-Founder, BOLD Capital Partners\u003c\/p\u003e","brand":"Jono Bacon","offers":[{"title":"Default Title","offer_id":40701140729905,"sku":"9781400214914","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/9926\/3793\/files\/9781400214914.jpg?v=1780470962","url":"https:\/\/bakerbookhouse.com\/products\/9781400214914_people-powered","provider":"Baker Book House ","version":"1.0","type":"link"}