{"product_id":"9781400223190_surviving-a-startup","title":"Surviving a Startup","description":"\u003cp\u003e\u003cstrong\u003eSteve Hoffman, CEO of Founders Space, prepares entrepreneurs to avoid mistakes, overcome obstacles, and master the skills necessary to make the right choices along their path to success.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe fact is, over 90 percent of all new startups fail. Every entrepreneur must face this harsh reality and learn to master it if they hope to survive and wind up on top.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eSurviving a Startup\u003c\/em\u003e, Hoffman brings readers on a wild ride, sharing with them the tumultuous journey of launching a venture-funded startup and revealing what it takes to make it.\u003c\/p\u003e\u003cp\u003eIn this one-of-a-kind guide, you will learn: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eA deep analysis and insights into the major challenges every entrepreneur faces when launching a business.\u003c\/li\u003e\n\u003cli\u003eHow to make the best possible decisions and deal with crisis situations.\u003c\/li\u003e\n\u003cli\u003eStrategies for raising capital and growing a business, even when it seems impossible.\u003c\/li\u003e\n\u003cli\u003eSecrets on how to manage difficult employees, demonstrate leadership, and overcome disasters.\u003c\/li\u003e\n\u003cli\u003eEssential traits that enable startup founders to survive and succeed.\u003c\/li\u003e\n\u003cli\u003eThe best way to develop innovative products, conduct guerilla marketing campaigns, obtain PR, and outmaneuver competitors.\u003c\/li\u003e\n\u003cli\u003eHow to recruit the best talent, manage highly efficient teams, and motivate employees, even with little to no money.\u003c\/li\u003e\n\u003cli\u003eThe steps necessary to transform an idea into a robust, rapidly growing business.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAs the captain of one of the world's leading startup incubators and accelerators, Steve knows what it's like to be on the front lines, how tough it can get when the battle turns against the entrepreneur, and what it takes to taste victory and overcome seemingly impossible odds. \u003cem\u003eSurviving a Startup \u003c\/em\u003eis a must read for entrepreneurs considering taking the best first steps for a new venture.\u003c\/p\u003e","brand":"Steven S Hoffman","offers":[{"title":"Default Title","offer_id":40701145415729,"sku":"9781400223190","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/9926\/3793\/files\/9781400223190.jpg?v=1778150763","url":"https:\/\/bakerbookhouse.com\/products\/9781400223190_surviving-a-startup","provider":"Baker Book House ","version":"1.0","type":"link"}