{"product_id":"9781400249138_the-obvious-choice","title":"The Obvious Choice","description":"\u003cp\u003e\u003cstrong\u003e\"A much-needed guide to winning in business as a human in an all-too online world.\" - \u003cem\u003eEntrepreneur\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTrying to win the internet is a gloriously inefficient way to build a business. \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eNo matter your goals, \u003cem\u003eThe Obvious Choice\u003c\/em\u003e offers 15 essential lessons on profit and success that are timeless because they prioritize the humans who buy from you and not erratic and temperamental algorithms.\u003c\/p\u003e\u003cp\u003eJonathan Goodman--one of the world's leading experts on helping people simplify their business--reveals proven frameworks for increasing efficiency, praying to the social media gods less, and mastering the art of finding \u003cem\u003eyour\u003c\/em\u003e customers.\u003c\/p\u003e\u003cp\u003eBacked by a wide range of case studies, Goodman shows how modern marketing technology has led us astray. That start-ups and established organizations alike have bought into the misguided idea that they need to become \"famous on the internet\" just to make a few sales.\u003c\/p\u003e\u003cp\u003eIf you're having trouble finding your way, the problem isn't you. The problem is what you've been made to believe it takes to succeed.\u003c\/p\u003e\u003cp\u003eThis book is for any marketer, business owner, coach, or entrepreneur who wants an easier way to make more money, help more people, and have more freedom by avoiding wasted time and resources on dead-ends and ineffective methods.\u003c\/p\u003e\u003cp\u003eSpecifically, you'll learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBuild trust in business relationships through community, specificity, and familiarity.\u003c\/li\u003e\n\u003cli\u003eApply the four-step content creation framework designed for business owners, not influencers, to get more customers (because likes don't pay the bills).\u003c\/li\u003e\n\u003cli\u003eImprove profitability by cutting out the work not worth doing.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlgorithms change, humans don't.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eNo matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so inhuman.\u003c\/p\u003e\u003cp\u003eFilled with frameworks, entertaining stories, and admittedly bad-Dad jokes, \u003cem\u003eThe Obvious Choice\u003c\/em\u003e is a much-needed recalibration and, at times, a refreshing slap for a business generation that's lost its way.\u003c\/p\u003e\u003cp\u003eBuy this book to learn how to earn more and compete less in this much-needed approach to success in a crowded marketplace.\u003c\/p\u003e","brand":"Jonathan Goodman","offers":[{"title":"Default Title","offer_id":40701154099249,"sku":"9781400249138","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/9926\/3793\/files\/9781400249138.jpg?v=1778150940","url":"https:\/\/bakerbookhouse.com\/products\/9781400249138_the-obvious-choice","provider":"Baker Book House ","version":"1.0","type":"link"}