{"product_id":"9781587436765_our-god-is-an-awesome-brand","title":"Our God Is an Awesome Brand","description":"Evangelicalism built more than just churches--it built a brand. And in the process, it became one of the most powerful religious movements in American history.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eOur God Is an Awesome Brand\u003c\/i\u003e, Joseph T. Cochran argues that evangelicalism grew into a brand ecosystem shaped by identity formation, audience segmentation, and the production of religious goods and experiences. From churches and conferences to publishing and music, this became not only a theological tradition but also a curated way of life.\u003cbr\u003e\u003cbr\u003eDrawing on his background in history, ministry, and marketing, Cochran illuminates\u003cbr\u003e\u003cbr\u003e- ways consumer culture helped form evangelical identity, \u003cbr\u003e- how institutions adapted their messaging to reach target audiences, and\u003cbr\u003e- why the movement grew so quickly--and why it now feels fractured.\u003cbr\u003e\u003cbr\u003eThis book offers readers who are inside, outside, or on the edges of evangelicalism a compelling look at the rise of this movement--and where it's headed next.","brand":"Joseph T Cochran","offers":[{"title":"Default Title","offer_id":41053838409777,"sku":"9781587436765","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/9926\/3793\/files\/9781587436765.jpg?v=1782283061","url":"https:\/\/bakerbookhouse.com\/products\/9781587436765_our-god-is-an-awesome-brand","provider":"Baker Book House ","version":"1.0","type":"link"}