{"product_id":"9781595553478_the-project-president","title":"The Project President","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eProject President\u003c\/i\u003e is a hilarious romp through American electoral history.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eFrom short, fat, bald John Adams' wig-throwing tantrums during the 1800 election to Abraham Lincoln's decision to grow a beard in 1860; from John F. Kennedy's choice to forgo the fedora at his inauguration to John Kerry's decision to get Botoxed for the 2004 race; from the Golden Age of Facial Hair (1860-1912) to the Age of the Banker (1912-1960); from Washington's false teeth to George W. Bush's workout regimen, \u003ci\u003eProject President\u003c\/i\u003e tells the story of America's love affair with presidential looks and appearance, why that often matters more than a politico's positions on the issues, and what might well be coming next.\u003c\/p\u003e\u003cp\u003e\"I'm constantly citing the power of dress. It's semiology: our clothes send a message about how we want to be perceived, and where is this more powerful and evident than in elected offices. In \u003ci\u003eProject President\u003c\/i\u003e, Ben Shapiro captures presidential semiotics with a potent narrative and deft analysis. It's simultaneously fascinating and hilarious!\"\u003cbr\u003e-\u003cb\u003eTim Gunn\u003c\/b\u003e\u003cbr\u003eProject Runway, Liz Claiborne, Inc.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\"Ben Shapiro takes a romp through American history and shows how personality--and even haircuts--have elected or defeated presidential candidates. It's a tour through history that fans of both parties will enjoy-and can learn from.\"\u003cbr\u003e\u003cb\u003e-Michael Barone\u003c\/b\u003e\u003cbr\u003eResident scholar, American Enterprise Institute\u003cbr\u003eSenior Writer, \u003ci\u003eU.S. News \u0026amp; World Report\u003c\/i\u003e\u003cbr\u003eCo-author, \u003ci\u003eThe Almanac of American Politics\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e \u003cbr\u003e\"Presidential politics has always been more superficial than we'd like to admit. With a stylish and likeable touch befitting a strong candidate, Ben Shapiro takes us deep into the shallowness that has shaped American history.\"\u003cbr\u003e\u003cb\u003e-Jonathan Alter\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eNewsweek\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e \u003cbr\u003e\"Shapiro deftly explains how height, hair and handsomeness can affect a candidate's campaign as much as issues. A fun, informative read.\" \u003cbr\u003e\u003cb\u003e-Glenn Beck\u003c\/b\u003e\u003cbr\u003eNationally syndicated talk show host\u003cbr\u003eHost of CNN's \u003ci\u003eThe Glenn Beck Show\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\"A hilarious and illuminating journey through America's centuries-long fascination with presidential image-making. Whether you're left, right, moderate or apathetic, this lively book will get you ready for the packaging of the '08 races.\"\u003cbr\u003e\u003cb\u003e-Jim Hightower\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\"This is a perceptive, witty-sometimes hilarious-look at the realities behind the faces and the facades, the slogans and the character assassinations, of each presidential campaign from George Washington to today - with much for us to ponder for tomorrow.\" \u003cbr\u003e\u003cb\u003e-Sir Martin Gilbert\u003c\/b\u003e\u003cbr\u003eOfficial biographer of Winston Churchill\u003c\/p\u003e\u003cp\u003e \"An entertaining and illuminating romp through the politics of symbolism and personality in our presidential politics. If you're thinking of running for president, read this book before you spend a dime on a political consultant.\"\u003cbr\u003e\u003cb\u003e-Rich Lowry\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eNational Review\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e \u003cbr\u003eCOLMES: Who do you want [for the Supreme Court]?\u003c\/p\u003e\u003cp\u003eANN COULTER: Thank you for asking. I want Ben Shapiro. \u003c\/p\u003e\u003cp\u003eCOLMES: Ben Shapiro.\u003c\/p\u003e\u003cp\u003eANN COULTER: Yes. He just finished his first year at Harvard Law, 21 years old. \u003c\/p\u003e\u003cp\u003eCOLMES: You mean for a date or for the court?\u003c\/p\u003e\u003cp\u003eANN COULTER: No, for the court. He's my candidate. He's very bright. He's already written one best-selling book. \u003cbr\u003e(CROSSTALK)\u003c\/p\u003e\u003cp\u003eCOLMES: You want to put a 21-year-old guy on the court?\u003c\/p\u003e\u003cp\u003eANN COULTER: Twenty-one, and he's just finished first year of Harvard Law. \u003c\/p\u003e\u003cp\u003eCOLMES: So you want someone who's going to be on the court for 50, 60 years? Is that - is that the whole idea?\u003c\/p\u003e\u003cp\u003eANN COULTER: No, I just happen to like Ben Shapiro. \u003c\/p\u003e\u003cp\u003eHannity and Colmes\u003cbr\u003e Fox News Channel\u003cbr\u003eJuly 8, 2005\u003c\/p\u003e","brand":"Ben Shapiro","offers":[{"title":"Default Title","offer_id":40701378101297,"sku":"9781595553478","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/9926\/3793\/files\/9781595553478.jpg?v=1780470900","url":"https:\/\/bakerbookhouse.com\/products\/9781595553478_the-project-president","provider":"Baker Book House ","version":"1.0","type":"link"}