{"product_id":"9781617958618_way-back","title":"Way Back","description":"\"This book is both timely and needed. Provocative, yes, because the message is essential at this decisive 'hinge moment' in time.\" -- Philip Yancey, Author, \u003ci\u003eVanishing Grace \u003c\/i\u003e\u003cp\u003e\u003c\/p\u003e\"\u003ci\u003eThe Way Back\u003c\/i\u003e is the way forward.\" -- Erwin Raphael McManus, Founder of Mosaic, and Author, \u003ci\u003eThe Last Arrow\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e On a dusty hilltop, Jesus once kickstarted His church with a ragtag group of fishermen who called themselves \"The Way.\" Truth be told, the builders of Christianity were a bunch of nobodies. Like us, they were powerless and flawed and sometimes petty. But they were committed. They were all-in. Within a remarkably short time, The Way became the world's most influential religious faith -- a force in culture, politics, literature, science, philanthropy, and the arts. Against impossible odds, that group of nobodies astonished the world. \u003cp\u003e\u003c\/p\u003eTwo thousand years later -- by any measure -- Christianity is retreating on all fronts. The Way has lost its way. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eThe Way Back\u003c\/i\u003e, media and marketing experts Phil Cooke and Jonathan Bock take a hard look at Christians today and reveal that we, as a salesforce, have lost our faith in our product. Where's the passion, the excitement, and the commitment that two thousand years ago made such improbable and staggering growth possible? \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Way Back\u003c\/i\u003e will inspire and equip you to learn from that wonderful group of nobodies, so that you too can astonish the world once more.","brand":"Phil Cooke","offers":[{"title":"Default Title","offer_id":40701659676721,"sku":"9781617958618","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/9926\/3793\/files\/9781617958618.jpg?v=1776936994","url":"https:\/\/bakerbookhouse.com\/products\/9781617958618_way-back","provider":"Baker Book House ","version":"1.0","type":"link"}